Our fans will still have the opportunity to create their own assorted packs and pick from the 13 varieties and have them delivered right to their home or office. When we decided to relaunch CRUMBS, we picked our top selling 13 flavors that our fans loved and brought those back. JB: At one point, we were selling almost 100 different flavors in every store, every day, but it was very much the 80/20 rule. ALB: What are your personal favorite cupcake flavors and are there any new ones coming into the mix? We couldn’t be more excited for this new, modern, reinvigorated era of CRUMBS. We are launching on grocery shelves of hundreds of supermarkets in the northeast before the end of this year, adding something fun and fresh to the bakery departments of local markets.Ĭustomers will also be able to get CRUMBS for same day delivery in New York City-a little nod to our original home base-through our delivery partnership with REEF. Now you can get almost anything shipped to your door within days, hours, or even minutes.įolding CRUMBS into that model of online ordering and local delivery makes the most sense for our fans who are based all over the country and for us as we strive to reunite them with CRUMBS wherever they may be. You have to remember, when CRUMBS was around the first time we were living in a totally different world. Jason Bauer: The biggest and most prominent change is our shift from our own brick and mortar stores to our new direct-to-consumer and CPG model. The stars aligned to bring us to this day.ĪLB: What are the biggest ways the brand has evolved and changed in this CRUMBS 2.0 version? There was still so much we wanted to do with the brand. That’s when it dawned on us that this might be the perfect time to bring CRUMBS back and accomplish all the things we never had a chance to do with the brand like creating a line of CRUMBS products for supermarkets, including a new signature line of cookies in these really novel cookie jars. We realized that everyone is in this nostalgic mode right now-in the foods they miss and the fashions that are coming back, everywhere you look people are eager to get a taste of those simpler, sweeter days. When CRUMBS was in its heyday, we were juggling a hyper-growth business and being parents to two very young children, our kids are now teenagers and we have the time it takes to nurture a business. Even all these years later, so many of our fans still talk about the special times they celebrated with CRUMBS cupcakes. During the pandemic, we had time to think back and reflect on the business we built and how it really changed not only our lives, but so many others as well. You can find Crumb and Sponge products a number of places: local pickup here in SE Mequon (we also deliver!), Ozaukee REKO Ring, West Bend REKO Ring, DreamPort Market Store in Port Washington, as well as some local area farmer's markets in the summer and winter.The final store closed. Hopefully by now you are wondering where to find us. That's because I couldn't do this without the unwavering support of my husband and children - they are my strongest supporters and also my first taste testers! I'm the baker behind it all, but you'll notice the website is written as "we". We do this by using quality ingredients, such as unbromated / organic flours, organic milk, organic eggs, European style butter, and not using any preservatives or additives. Our mission is easy to understand: feeding yourself and your loved ones food that you can feel good about, and that leave you feeling good. Being a bread baker for over 20 years, and already well in love with making sourdough for several years at that point, finding the the focus of my micro-bakery was probably the easiest thing about the pandemic! Just like that, the concept for Crumb and Sponge was baked: "scratch baking" with high quality ingredients, available for others to share with their own loved ones. With encouragement from family and friends, I realized that there were a lot of other people interested in artisan baked goods, made with high quality ingredients and without any preservatives or additives. Back in 2020, in the midst of the pandemic, as our home transitioned from just our home to a dual office for my husband and I, a school and let's face it, gymnasium for my two young children, my stress baking went beyond what my loved ones could consume.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |